PROJECT

Print Ad – ESPN
Poster Design
Out of Home
Mobile

OVERVIEW

Deadliest Catch, on the Discovery Channel, follows Alaskan Crab Fisherman in the icy waters of the Bering Sea – known for being one of the most dangerous jobs in the world.

For season 7, high contrast black and white photography together with 1-color design helped create a very tangible and powerful campaign. QR codes were used across all print and out of home adverts, driving traffic to a customized mobile site.

PROJECT

Print Ad – Guns & Ammo
Digital Concepts

OVERVIEW

Sons of Guns, on the Discovery Channel, showcases Red Jacket Firearms and its founder, Will Hayden. Based out of Baton Rouge, Red Jacket specializes in customization of the AK-47 as well as historic and classic weaponry.

Bold and gritty photography help capture the Red Jacket team, showcasing various highly customized guns profiled in the new season. The typography and layout utilized the new Discovery Channel brand.

PROJECT

Rebrand Concept

OVERVIEW

Science Channel broadcasts a number of science-related television series including How It's Made, An Idiot Abroad and Through the Wormhole.

The idea for this rebrand concept was to create a logo and visual language that conveys a fresh look and feel with an organic scientific quality. The logo mark, (SCI) takes on a cryptic form, like a modern glyph.

PROJECT

Poster Design

OVERVIEW

The Friends of Patterson Park is a non-profit membership organization promoting and protecting the park's treasured green space and encouraging use and appreciation by neighbors, visitors, and future generations.

This project was part of the Discovery Channel Create Change campaign and was completed within one work day. The illustration encourages healthy activities you can do in the park.

PROJECT

Digital Campaign

OVERVIEW

Gold Rush, on the Discovery Channel, is a new series that follows 5 individuals on a hunt to strike gold.

Using parallax style animation while maintaining industry file size constraints, the Gold Rush digital campaign enticed users to click through at a highly successful rate.